Hot Pepper Challenge

Support African Youth Farming When You Take the Hot Pepper Challenge!

Volunteer to take the Pepper Challenge, post your video on Facebook, and nominate your friends to take the challenge as well. After the challenge, please go to our fundraiser page below and donate:

The hot pepper challenge is a viral internet challenge. It involves filming yourself eating a hot pepper. You may refer to the Scoville rating on the page for hotness. Take a video while eating the pepper and upload it to youtube, Facebook, or any social media of your choice. Please share it with your network and exercise caution, and know your limits!

Hot peppers on the Scoville rating: 

Scoville heat units Peppers
0.6 to 3.2 million Carolina ReaperPepper XDragon’s BreathNaga Morich
350.000 to 600.000 Red Savina pepper
100,000 to 350.000 HabaneroScotch Bonnet
10,000 to 100,000 Malagueta pepperCayenne pepper
1,000 to 10,000 Guajillo pepperJalapeño
100 to 1,000 Banana pepperCubanelle
0 – 100 Bell pepper


In the early years, volunteerism brought the youths together.
In the early years, volunteerism brought the youths together.

What AYM wants to accomplish:

 AYM wants to create employment and businesses for rural youths across Africa by creating opportunities for jobs and entrepreneurship. The ultimate goal is to create a consistent source of employment for rural youth ages 15 – 35. Reliable jobs and increased income will contribute to a good quality of life in rural communities. It is one way to reverse the social and economic marginalization of Africa collectively.

What the future holds:

In the first three years – 2015 to 2018, Key enterprises will be created in Mattru Jong, Sierra Leone, through four initial programs – Arts, Agriculture, Ecotourism, and Entrepreneurship.

How we plan to accomplish our goals:

Mattru Jong in the Bonthe District will serve as the global idea Hub for the AYM model encased in the Social Enterprise Center (SEC). The Social Enterprise Center will be the key administrative headquarter and incubator.  Thereafter, AYM will replicate this model in other districts.

The electrical brake was released, and the blades started to turn immediately in the light breeze.
The electrical brake was released, and the blades started to turn immediately in the light breeze.

Renewable energy in Sierra Leone:

AYM has established a reliable and undisrupted source of electricity using solar, wind turbine and a backup diesel generator to provide some reasonable Internet and technology access as well as building an efficiently centralized administrative system and business incubator. Key initial enterprises are presently functioning at the Social Enterprise Center. The goal is to roll out multiple predictable sources of funding.

Solar and wind turbines in Sierra Leone:

The Social Enterprise Center currently provides the only 24/7 electricity in the whole of Mattru Jong, Sierra Leone, using solar and wind turbine. The purchase of a 5K diesel machine in November 2013 is a key move to stabilize our operations and allow AYM to realize projected monthly revenues from cell phone charging, sales of cell phone top-up units, sales of vegetables from our gardens and internet service.

AYM is rolling out new initiatives in 2015. These initiatives will expand existing enterprises and increase projected revenues in 2015. Our goal by the end of 2015 is to consistently maintain daily net revenue of one million Leones ($250.00). This revenue will be reinvested in the community to expand our entrepreneur base, build more sources of revenue, create employment and develop the community.

AYM Sierra Leone Social Enterprise Center and Business Incubator.
AYM Sierra Leone Social Enterprise Center and Business Incubator.

Long term leased property and ecotourism:

AYM is also a local NGO in Sierra Leone. It has a leased property in Mattru Jong that expires in 2031! The property is being used as an Administrative Headquarter, Social Enterprise Center, and Business Incubator. AYM also has an informal arrangement with a landowning family to develop their property and promote Ecotourism and other related economic activities with the hope of purchasing the property when funds become available. The land is located along a beautifully clean river, beach and waterfalls. AYM envisages a local resort village on the land that would be opened to both local and international tourism.

AYM also has access to several acres of land for vegetable gardening and varied agricultural projects. From time-to-time, our volunteers from the United States meet up with our volunteers in Sierra Leone to work on projects and improve capacities to deliver services. We have just finalized a partnership to install a cassava processing machine that would primarily produce Foofoo for commercial purposes.

Measuring AYM progress on goals:

AYM means youth employment – employment to increase the income of rural youth and an opportunity to increase their quality of life. We recognize that creating employment that would provide a living wage takes time with several factors coming into play. Identifying emerging opportunities in our rural areas of operation and responding with the right business idea is crucial. Recruiting, training and providing employment for rural youth is our goal.  Right now, we have some key enterprises with the potential to expand in 2016. Our focus for 2015 is generating investment capital through crowdfunding. This will help us start providing at least our first five full-time paid jobs in January 2016.

The biggest pumpkins in the village from the AYM vegetable gardens.
The biggest pumpkins in the village from the AYM vegetable gardens.

Opportunities and Challenges:

Opportunities abound for AYM in Sierra Leone, especially in the operational district of Bonthe. AYM has an administrative and business office in Mattru Jong with 24/7 electricity (partly from renewable energy sources such as wind turbines and solar). It also has a good relationship with the local leadership and access to land for ongoing agricultural programs.

The agriculture sector can absorb a greater number of unskilled youth. In 2007, AYM launched the Youth Vegetable Gardens in five communities in the District. Two hundred youth participated in the project. The vegetables were sold to Sierra Rutile, a neighboring mining company, through its hospitality management company, All Terrain Services Group (ATS).
The population of Mattru Jong is increasing by leaps and bounds. Many opportunities exist for business in food, education, recreation and entertainment sectors. AYM has positioned itself to start exploiting these opportunities to create jobs for the youth in the community.

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